Succesfull branding means that people understand your brand and (prefereably) label it as their favorite. When branding is succesfull they will choose yours over that of your competitors. The feeling that they get from your brand matches their own.
Branding is more than just a logo
Branding doesn’t mean take a logo and stick it on everything. Branding tells a story to your (potential) customers and all others that come into contact with your brand. When you are working on your branding you have to ask yourself the question ‘what are my core values’?
It’s all these things and more, based on these values you create your branding strategy.
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